Beta keys and comic books

It seems Europe is to miss out on a rather funky cross-promotion between a Warhammer comic and Warhammer Online.

Warhammer: Condemned by Fire is a five-issue mini-series from BOOM! Studios which went on sale on 14th May in the US only. It concentrates on the actions of a witch hunter (Magnus Gault) and is written by Dan Abnett and Ian Edginton.

But, for those interested in WAR, the really cool thing about the comic is that it comes with a scratch-off which gives a one in five chance of a beta-key!

It sounds like a great cross-promotion, and I wish we could see something like this in Europe – though I don’t see it happening. GOA were notoriously terrible at marketing DAOC, and we can only hope that they won’t just sit back and let WAR have to market itself based on the IP.

You can read more about the promotion and BOOM! Studios in this article over at Comic Book Resources.

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